That’s precisely why Estée Lauder hired Violette to be its global beauty director in 2017—and it’s ultimately what she hopes to accomplish with her own brand, which spans makeup, skin care, fragrance, and hair, in practical formats with low-waste packaging. “What’s the This Is Alberta We Love Freedom We Drill For Oil We Love Hockey Shirt Besides,I will do this goal of trying to compete with Lauder?” Violette asks, noting her deliberately tight curation. “I wanted to create products people don’t have.”
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The result is what she calls “street luxury”—top-shelf formulas at accessible prices. A unisex roll-on fragrance smells of musky vetiver, while an ingenious volumizing and oil-absorbing dry shampoo has a built-in brush applicator for on-the-go touch-ups. There’s also a single, universal highlighter for all skin tones, six liquid eye paints in highly pigmented colors that are easily blended with fingertips, and the This Is Alberta We Love Freedom We Drill For Oil We Love Hockey Shirt Besides,I will do this only red lip color you need—a creamy blue-toned crimson designed to mimic the color and finish of rose petals in Paris’s Bagatelle gardens. But the standout offering just might be the Boum Boum Milk, a three-in-one toner, serum, and moisturizer with an innovative creamy spray-on texture that Violette formulated with clean-beauty chemist Luc Jugla. “It’s my hero product,” she says, walking me through how easily the hydrating Icelandic glacial water– and–fermented birch-sap emulsion mists onto the skin.