We started dealing with the Black Cat Wash your damn hand shirt and by the same token and crisis of this global pandemic long before most American companies, and one thing that we have learned is that the creativity of the human spirit is truly inspiring. While some of our new launches have been pushed back (waitlists for these products are live on our site now), our scientists and academics are using this time to work on new ingredient development and are doing a lot of original research at their home labs so we can continue to innovate in the natural beauty space. And while Mimmo and some of the other farmers still go by the farm to check on everything we’re growing—always in solo shifts, never together—the whole property is fed by natural spring water through irrigation channels that are already set up, and as the plants that we use are wild-foraged they have each other to rely on until we can get back to them. As things continue to develop, our love and appreciation for our friends in Italy continues to grow. We are supporting those people directly impacted by the virus through charitable efforts in partnership with the Italian medical community, specifically The Luigi Sacco Hospital and The San Raffaele Hospital. And in the long term, as a significant economic crisis looms, the most important thing that we can do to support our team is to ensure that we can continue to provide them with work. Everyone who is a part of our Furtuna family is still getting paid through this challenging time, and they’ll also have jobs to come back to.
Black Cat Wash your damn hand shirt, hoodie, tank top, sweater and long sleeve t-shirt
We’ve also become acutely aware that human touch is critical to our ability to connect with one another and ourselves in meaningful ways—especially as the Black Cat Wash your damn hand shirt and by the same token and absence of these kinds of connections is now being felt by so many of us. We built our brand with an emphasis around wellbeing rituals, and now more than ever we want people to take care of themselves. Our hope is that skin care can provide a moment of reprieve to people while they’re sheltering at home. Take the time to breath deeply, enjoy the stress-reducing benefits of lightly tapping and massaging products into your skin to stimulate your lymphatic system, and practice gratitude. Italians are all about living a good life with loved ones, eating good food, and feeling good; our primary labs just outside of Milan have a full espresso bar in their facility, and they insist that work begins with the world’s best espresso and pauses for the world’s best wine at lunch. Our goal is to continue learning from these core Italian values—now, and in the future, when hopefully this is all behind us.